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My company recently held a fun event called The Schwartzies. It was a cross between the Oscars and the high school senior year superlatives. The Fun Committee sent out a survey asking people to vote for the “most likely to…” on categories such as “Best Bahstahn Accent,” “Best Phone Voice,” “Most Likely to Tweet,” and “Most Likely to Blog.” Well, guess what? I won “Most Likely to Blog.” I was certainly honored and slightly surprised. Then I realized I have had Set Point since March 30, 2008, nearly three years! I also do a fair amount of blog writing for company's blog.

My first Set Point post was titled, “The Grammar Sheriffs are Coming," at the end of which I wrote, “My point…Although I might not go to this length to reform the world of its grammatical flaws, I have been known to offer solicited and unsolicited corrections to just about anything that crosses my desk, home and work.” This continues to be true.

And over the past three years, I have written on a variety of topics for Schwartz, such as healthcare IT, social media, client accomplishments, trade shows and marketing.

The posts which I find easiest to write are those on which subjects I am most familiar, such as tennis, parenting, a place I have visited, psychology. On the other hand, I step out of my comfort zone and write about topics which I need to learn more about (uh oh, I ended a sentence with a preposition).

I might be driving and run a few ideas in my head for my personal blog.. did one of the kids do or say anything particularly interesting which taught a lesson and is worth sharing? Have I experienced a situation which is worth analyzing? At work, I talk with people to map out ideas and then take some on myself and assign others.
It’s not difficult to find a topic, but it is challenging to make it interesting and fun for the masses. I do my best, and hope even a couple of people take a peek and even learn a little something along the way.

My Point: Like everyone out there, my schedule can get busy. We are all bombarded with information. Blogging is a great way to get lost in your thoughts, figure out a problem and practice self-expression. It can be cathartic for the writer and beneficial for the reader. I can’t wait until I figure out what my next topic will be.

Welcome

Hello. My name is Davida Dinerman. And this is the first entry for my first blog. Many blogs wax eloquent, or not so eloquent, about news of the day, politics, celebrities, technology, health… you name it. There’s a blog for it. Some are meant to post their own news and are truly informative. So, what’s the difference between a blog and an ordinary article you might read in, say, a newspaper or magazine (yes, those archaic things still do exist)? Not much really, except timing to the market. It allows someone to let his/her thoughts out ... well, quickly. Our lives have reached an insanely fast speed. Mine is no better. With a full-time job, a husband (and a fabulous one at that), two young and active children (also fabulous), more family, numerous volunteer activities at the kids’ schools, our synagogue, my college alumni class, tennis team... you get the picture, even the thought of writing a blog seemed like an enormous undertaking that would make the rest of my to-do list crumble from the weight. On the other hand, as I write this, I am actually feeling relaxed. Maybe it’s cathartic. Maybe it’s because it’s a Saturday, and my family is occupied at the moment and not asking me to do something or be somewhere, or a client isn’t calling me to draft a press release or write a PR plan. Maybe a blog will let me write my thoughts unconditionally. Call it a public diary. I will not relate every little thing I do or say. But you will likely find a funny story, a suggestion, a tidbit of information and/or a thought for the day. Could writing a blog actually be good for me? Would you benefit from reading it? All of that remains to be seen. But I might end this entry with one thought…. Oops. Gotta go. My son needs help with his GameCube. You'll have to wait until the next one for a real point.